Sandwich. Noun. A type of food where there are two or more pieces of bread (or a split roll, or other starch) with filling in between. Eaten as a light meal. Alternatively, it can be two structural elements that secure a low-strength core. Lastly, it can be an open-faced sandwich when there is only one piece of bread or starch, and ingredients are placed on top of it.
Sandwich. Verb. To insert or enclose something between two other things, typically of a different material, quality, or character from the bit being enclosed or inserted.
Nope, this is not a post on my opinions regarding whether pizza is an open-faced sandwich or vice versa. Neither is it a deep dive into the myths and legends of where the term originated. I’m starting this post with a definition of “sandwich” so it can lend some professionalism to the rant that follows. I want it to descend into madness with a shred of credibility.
This post is about constructive feedback/criticism and the term “compliment sandwich.”
When was the last time you had a delicious sandwich loaded with ham, swiss cheese, fancy pickles or preserves, and greens, and called it a “rye sandwich” because it was on rye bread? In the same vein, if you told someone you were having a rye sandwich for lunch, they would likely assume you were trying to be clever and were drinking alcohol instead of eating.

So why on earth do we call it a “compliment sandwich” when the thing in the middle is something that needs to be worked on, and the outside “sandwiching” components are compliments? To make this feedback tactic reflect its name, we would need to offer up an issue, a compliment, and another issue. Alternately, we could call it an “issue sandwich”… But who wants the boss to come down and tell them they have an “issue sandwich” to deliver? Sounds ominous in the same way a “knuckle sandwich” sounds ominous to a kid on the playground.
Personally, I feel as though this tactic was introduced because of bad bosses. They didn’t communicate with their employees unless there was an issue, and that breeds all kinds of resentment.
A long time ago, I worked for a large corporate company. As an employee, I never heard a peep from head office or the regional directors unless they were unhappy with something. When I was promoted, there was a weekly call with corporate. They, without fail, offered a compliment, gave us something to work on, then ended with another compliment.
Know what’s worse than knowing you’re getting a weekly issue to work on? Knowing that your boss is obligated to come up with something you can be complimented on. Compliments don’t mean much if the person giving the compliment is required to think of something good you are doing in order to deliver something they want you to change.
In my current position, feedback is a near-daily experience. I don’t mind it (usually). We’re all trying to create the best version of our writing possible for the game. Extra eyes for things like spelling and grammar, the validation that others think lines are funny or particularly appropriate, and even the comments requesting changes are all welcome and appreciated.
When your higher-ups are not required to give you a compliment and you get one anyway, it feels genuine. It feels earned. Even if it’s just a comment that says “haha” or “lol” you know you got it because your writing was actually funny, not because they had to single it out in order to provide you with something else they didn’t like.
Effective feedback will give you a path to follow. “I don’t like the way this is written, can it be funnier?” or “I see where you’re going with this, but I don’t think it works in this context. Can I see some alternate ideas?” or even “This doesn’t sound as romantic as it should.” Point one! Ham up the punchline! Point two! Come up with a couple different ideas! Point three! Make it cheesier/more romantic!
The higher-ups here are clear with WHY they don’t like something. This may be shocking, but most employees are not psychic. The employees in this scenario are given direction and provide lines and work that is closer aligned with the collective vision for the submission.
Doesn’t this sound like a win-win? Something that would reduce time waste as employees and employers alike are clear on their path forward?
So throw out that grody compliment sandwich, make an effort to tell people when you like something, and always be open to talking something out!
Let me know if you have any favourite deliveries for criticism or feedback! I’d love to hear people’s preferences!
References
- https://www.merriam-webster.com/dictionary/sandwich
- https://www.psychologytoday.com/ca/blog/creative-leadership/201808/no-one-wants-to-eat-your-compliment-sandwich
- https://www.valamis.com/hub/constructive-criticism
- https://www.forbes.com/sites/forbesbusinesscouncil/2022/09/13/10-steps-to-provide-critical-feedback-without-it-backfiring/?sh=556c3130eb01